Channel & Content Marketing Specialist

Image Analyzer is an international AI technology company with operations in the UK and New Zealand, developing advanced visual threat intelligence designed to help create a safer digital world, and we are looking for a Channel & Content Marketing Specialist to become its first dedicated marketing hire and help build a more consistent, scalable marketing engine around its global partner ecosystem.

Its technology is supplied through an OEM partner model, embedded into the products of software companies operating across areas including cybersecurity, digital forensics, web and email safety, and academic safeguarding. That means the route to market is partnership-led, technically complex and commercially nuanced. And that is exactly why this role exists! This is not a broad brand role. It is not a social-first marketing role. And it is definitely not content for content’s sake. This is about understanding a technical B2B product, understanding the partner journey, understanding what helps move a conversation toward revenue - and then creating content and campaigns that actually support that.

WHY THIS ROLE:

You’ll be working closely with an incredible commercial leader who genuinely understands the importance of channel management, partner enablement and getting the messaging around that ecosystem right. We know this matters, as too often, channel marketing becomes an afterthought. Here, it is central to how the business grows.

You’ll have the opportunity to shape the partner story, build co-marketing activity, create content that partners actually use, improve nurture and conversion, and help establish what good marketing looks like inside the business from the ground up. There is plenty to develop in this role, but there is also a clear commercial direction, a strong technical product and a manager who understands why this work matters.

WHAT YOU’LL BE DOING

At its core, this role is about creating a strong and repeatable marketing engine around Image Analyzer’s partner ecosystem. You’ll take technical capability and turn it into clear, compelling B2B content that helps partners understand the value, communicate it effectively and ultimately drive better commercial outcomes.

Your work will include:

• Developing clear OEM and partner messaging across priority segments

• Creating B2B content across the funnel, including partner decks, one-pagers, case studies, technical explainers and use-case content

• Building co-marketing programmes with partners, including webinars, partner announcements, newsletters and shared campaigns

• Creating launch kits and enablement assets that make it easier for partners to take Image Analyzer’s technology to market

• Building segmented nurture journeys and lifecycle campaigns through HubSpot

• Supporting website optimisation, SEO and conversion

• Producing sales enablement content that helps shorten sales cycles and improve conversion

• Working closely with sales, partnerships, product and technical teams

• Managing agencies or contractors where required

• Using analytics and performance data to understand what is working and where to improve next.

This role requires someone who can think strategically and then get in and do the work.

THE NON-NEGOTIABLES

We need someone who genuinely understands this kind of environment. You will have worked in SaaS, software, technology or a genuinely comparable B2B environment. You’ll understand longer and more complex buying journeys, technical products, multiple stakeholders and what it means to create content that contributes to pipeline and is on point for each channel brand rather than simply producing engagement. You’ll also bring genuine experience in channel, partner or B2B2B marketing.

That could be through:

• OEM relationships

• resellers

• distributors

• technology partners

• software ecosystems

• platform partners

• other partner-led B2B models.

 What matters is that you understand that partner marketing is different. The end audience may not always be the person you are directly marketing to. You need to be able to create content that enables someone else to take the story forward.

YOU’LL BRING

• Proven B2B content marketing experience within SaaS, software, technology or a closely related environment

• Demonstrated experience creating content for channel, partner or B2B2B audiences

• Exceptional writing and editing capability

• The ability to translate technical, complex or risk-related subject matter into clear, credible content

• A strong commercial mindset and understanding of how marketing contributes to pipeline and revenue

• Hands-on experience with HubSpot, including segmentation, nurture, lifecycle stages and reporting

• A solid understanding of SEO, website optimisation and analytics

• Experience developing webinars, campaigns and partner enablement collateral

• Confidence working alongside sales, partnerships, product and technical stakeholders

• Current, practical experience using AI tools as part of your marketing workflow

• The ability to work independently, prioritise well and actually ship work.

 Experience in cybersecurity, digital forensics, trust and safety or another technical or risk-led environment would be a huge advantage, but it is not essential. What is essential is your ability to understand a complex product, find the commercial story within it, and create content that partners and customers actually want to use.

THE SET-UP

This is a permanent Wellington-based role, with four days onsite each week.

And that is intentional. This role sits close to the commercial and technical sides of the business. You’ll be absorbing product knowledge, understanding partner conversations, working alongside leadership and helping shape a marketing function that is still evolving. There is plenty of autonomy, but this is not a remote content-production job. It will suit someone who enjoys being close to the business, likes bouncing ideas around with passionate and intelligent people, and wants the opportunity to build something rather than inherit a fully formed marketing machine.

WHAT SUCCESS LOOKS LIKE

In the first few months, success will look like creating a clearer OEM partner narrative, getting high-quality partner and web content into market, establishing useful measurement through HubSpot and GA4, and beginning to build repeatable nurture and webinar activity.

Over time, the role will help build a consistent demand and enablement engine that improves partner readiness, supports deal progression and contributes to stronger partner-sourced pipeline.

If you are reading this thinking “Finally - a marketing role where someone actually understands channel” - we should talk!

Image Analyzer has partnered with Cre8 Collective to recruit this opportunity. Contact Nikkie White at nikkie@cre8collective.nz for a confidential conversation, or apply with your CV and a compelling cover letter telling us why this one caught your attention.